Market Analysis †Sony Bravia Free Essays

Sony Bravia In the Australian Marketplace â€Å"Colour like No Other† Executive Summary Introduction Summary: This report will articulate purchases of the Sony Bravia Television in the Australian marketplace. It will illustrate information to develop an in-depth understanding of the consumers buying habits. The research for this report includes information sourced from the Sony website itself, interpreted and applied to the Australian Marketplace. We will write a custom essay sample on Market Analysis – Sony Bravia or any similar topic only for you Order Now Body Summary: The major findings indicate there are various factors affecting the Australian marketplace. Overcoming a major threat is possible by utilising Sony’s strengths to maintain relevance in the Australian Marketplace. Conclusion/Recommendation Summary: It is clear that overtime, Sony will experience a variety of threats and weaknesses, that will jeopardise the success of the company. This report recommends that Sony maximises its strengths to continue creating innovative technology, to continue its perception of one of Australia’s premium television producers. Table of Contents Executive Summary2 Introduction4 Purpose4 Authorisation4 Scope4 Background4 Environmental Scan6 Economic influences:6 Demographic influences6 Competitive influences:7 Political influences:7 Social/Cultural:8 Technological influences8 S. W. O. T analysis9 Conclusion12 Reference list14 Introduction Purpose This report aims to present an accurate investigation of Sony Bravia in the Australian marketplace, and to provide recommendations for the development of the company’s success. Authorisation This report is authorised by Anne Tonkin, TAFE SA, and written by Lynden Beck, a student of Anne Tonkin. Scope This report relates only to the Sony Bravia television, within the Sony Company and attempts to draw links to further development of understanding the Australian market place. Background In 1944, Mr. Akio Morita, an officer in the Japanese Navy worked with Mr. Masaru Ibuka, on a military task designing heat seeking missiles. After World War II, Morita and Ibuka maintained their friendship, and founded the corporate brand known as Sony. Sony was created on the shared belief that it could create ideas from imagination and make them a reality. The main objective of Sony was to create innovative products that would excite their customers. Sony is now one of the world’s leading producers of home entertainment systems with major interests in consumer electronics. Today, Sony has a vision to celebrate life that is expressed through advertisements. A vision articulates the focus and direction of an organisation. Sony’s vision states: â€Å"Creativity is our essence, we take chances, we exceed expectations, we help dreamers’ dream†. This statement expresses Sony’s want to satisfy their customers. Sony focuses on delivering a luxury experience which can only be experienced through their product. Sony Market Analysis Environmental Scan Economic influences: * The Financial Crisis of 2007- 08, is considered by many economists to be the worst financial crisis since the Great Depression of the 20th Century. The effect of the crisis on Australia has been considerably less than in many other countries, however the effects on households are still present today. The Financial Crisis reduced the income of Australia by nearly 10% by March 2009. Furthermore, the Australian consumer is expected to save 21% more of its income during 2012-13. The Australian economy predicted less likely to purchase luxury items, such as a Sony Bravia television. * The ‘Household Assistance Package’ introduced by the Federal government in May 2012, is a key part of the clean energy future plan. This Government subsidy is designed to provide financial support to the middle class Australian householders in the introduction of the Carbon tax. Demographic influences * The demographic of the population consists of consumers who seek a premium product. The demographic of Bravia owners are, due to its pricing, of a higher socioeconomic group causing the Bravia to be seen as a status symbol. Sony Bravia offers ‘Colour like No Other’, implying exclusivity. * Sony Bravia’s typical target audience are consumers who are aware of the company’s material sources and sustainability policies, as well as their not-for-profit work in the community. Competitive influences: * Samsung, LG and Panasonic are well-known competitors of Sony. Each offering similar applications on televisions. Therefore companies must compete with customer service; this includes warranty lengths, replacement guarantees, prompt repair or replacement, to establish loyal customers. * Whilst cheaper televisions have less features they still appeal to consumers due to the low prices, putting pressure on the larger companies to compete for sales. Political influences: * The introduction of ‘Minimum wage’ has affected the international mployees of Sony working in sweat shops or factories, due to the increase of the minimum wage Sony will have to pay more taxes. In addition, Sony must increase prices of products to maintain a certain profit rate. * Sony large screen televisions cost 30% more in China than they do in Australia. Tariffs on the importation of Sony products manufactured in China which then arrive in Australia help with inflated prices. Social/Cultural: * Sony puts particular emphasis on the cultural nature of its consumers. Sony is a premium product with premium prices, and is therefore seen as a status symbol amongst eastern and western cultures. Generally, only wealthy Australians can afford a Sony Bravia. * Today’s culture places more value on experience rather than materialistic possessions. Sony Bravia overcomes this desire by creating an experience that offers ‘Colour like No Other’. This television offers both an experience, and a possession. Technological influences * Technology is rapidly advancing; causing electronic products to be out dated regularly. Sony must be innovative with its products to maintain its competitive edge. LED televisions consist of a display that uses LED backlighting instead of the cold cathode fluorescent backlighting used by LCD televisions. LED televisions reduce energy consumption, produce better contrast in brightness and a greater colour range. * As 3D products are becoming more common at homes Sony intends to increase sales of 3D televisions, by 50% of their respective television distributions by 2012. S. W. O. T analysis A S. W. O. T analysis is a tool used to analyze the internal and external factors affecting a company. It is one of the most commonly used business analysis and decision-making tools. In this report, a S. W. O. T analysis will be used to examine the strengths, weaknesses, opportunities and threats of Sony Australia. Strengths | Weaknesses | Opportunities | Threats | Creative catch phrase: ‘Colour like no other’. | High price can deter buyers. (smaller target audience)| Strong corporate brand Sony can be identified for many things. | Environmental concerns, high cost in running electronic products. | Strong status symbol, Sony is a premium product, and a luxury item. | Due to faulty wiring, the Sony Bravia was recalled between 2007-08| Age of technology, televisions have come from being a luxury to a household necessity. | Product confusion. Consumers unable to differentiate brands. | Technologically advanced. The Bravia television with high resolution 4 times any other HD T. Vs| Sony unable to provide premium customer service, due to high traffic visiting store. | Sony strives to employ diverse people to ensure the company achieves innovation and a wide range of skills. | Emphases on experiences rather than materialistic objects, such as expensive televisions. | Product features: ‘Your Presence is Needed’ app, which allows the TV to turn off once it senses the viewer has left. | Sony Bravia is not distributed into stores such as K-Mart and Big-W. Creating less impulse buyers. Changing Technologies Sony is investing in improving 3D capabilities and additional smart TV apps. | Global Financial crisis. The Australian consumer is expected to save 21% more of its income during 2012-13. | Sony’s involvement in the community and its participation in charity work. | Fewer adverts on Australian television| Sony Foundation Australia is a not-for-profit charitable organisation. | Carbon tax less money for Australian buyers to spend on high quality televisions. | Sony is able to cater for the Carbon tax through apps that save electricity. | Hard for non-technological people to uses due to extensive applications. Sony supports many initiatives that reduce waste and degradation| Must advertise online if unable the Sony brand may fall behind. | A major threat for Sony is the environmental concerns regarding electronic products. Current social values place emphasis on maintaining sustainability. Sony focusses on improving the energy efficiency of their products by the use of the ‘Minimum Energy Performance Standards’  and ‘Energy Rating’ labels which appear on every electronic item. These help customers consumers choose more efficient appliances and save money on running the products. Sony Australia is enabling and encouraging Australian consumers to recycle batteries. Batteries collected are transported and recycled in a safe, environmental manner. Valuable materials such as cadmium, nickel, iron, cobalt and lead are reclaimed, and are reused as raw materials . Additionally, Sony has created various applications on televisions to save electricity. Motion sensors turn off the back screen when the viewer leaves the room. In overcoming environmental threats faced by Sony, the three strengths listed above suggest the capability to overcome perceived threats. Conclusion This report has analysed the brand, Sony, and in extension, the Sony Bravia product. This report illustrated Political, Social/Cultural, Technological, Economic, Demographic, and Competitive factors that influence success in the Australian marketplace. A S. W. O. T analysis described the company’s strengths, weaknesses, threats and opportunities. It is recommended that Sony maximises its strengths to continue creating innovative technology, to continue its perception of one of Australia’s premium television producers. Reference list * Commonwealth Australia. (2010). The E3 Program – Improving Our Energy Efficiency. Available: http://www. energyrating. gov. au/. Last accessed 26/03/13. * Elliott, M. (Nov. 13, 2006). Akio Morita Masaru Ibuka. Available: http://www. time. com/time/magazine/article/0,9171,1554986,00. html. Last accessed 25/03/13. * Fung, D . (October 13, 2011). Sony Bravia 40-inch TV models could explode, melt. Available: http://www. cnet. com. au/three-sony-bravia-40-inch-tv-models-could-explode-melt-339324229. htm. Last accessed 14th March 2013. * Hales, S. (May 2010). Sony settles into the premium market with 2012 Bravia range. Available: http://www. connectedaustralia. com/News/BreakingNews/tabid/119/ArticleId/7190/Sony-settles-into-the-premium-market-with-2012-Bravia-range. aspx? dnnprintmode=truemid. Last accessed 14th March 2013. * ING DIRECT. (January 2013). Year of the Saver. Available: http://blog. ingdirect. com. au/2013/02/28/the-year-of-the-saver/. Last accessed 20/03/13. * Make. Believe . (January 2013). Our Vision . Available: http://www. sony. com. au/article/300251/section/sonycompanyoutline. Last accessed 20/03/13.. * Queensland Government . (24 November 2012). Swot Analysis . Available: How to cite Market Analysis – Sony Bravia, Papers

Chinese Parenting Style free essay sample

Amy Chua, a ‘tiger mom’, shared her Chinese parenting style with the public through publishing book and writing article. Her harsh and rigid parenting style raised lots of discussion and concern around the public. They all raise a question- this parenting style can help children to succeed in the future? I think it may not be that easy to raise a child with harsh parenting style. To a large extent, I disagree the harsh parenting style equal a better future of the child. First we have to define what ‘tiger mom’ is. It is a Chinese parenting style that harshly and toughly pushes their children to meet their target or expectation, usually in the aspect of academic. In my opinion, better future includes better physical and mental health, wealth. According to a research which is done by Desiree Baolian Qin, a professor in the department of human development and family studies at Michigan State University, Chinese-American kids were more disadvantageous concerning levels of anxiety and depression and the amount of conflict in their families when comparing European-American kids. We will write a custom essay sample on Chinese Parenting Style or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The parents do not care what their children’s feeling and perception is. The parents use their authority to push their children. There is a high possibility of conflict between different expectation from parents and children. As sometimes parents have high expectation to children, this put large amount of pressure on children. So, it triggers a certain level of anxiety of children. These combination make children become low self- esteem. Although they will become a profession in the future, they have a bad relationship and a negative impression on parents. Also, tough parenting style will affect children’s communication skill that largely relate to better future. Like popular tiger parent Amy Chua, she does not allow her daughter to stay at school to play with friends after school. A key concept of schooling is developing students’ social and communication skills. Parents do not let their children to go out but follow their tied schedule. The children will become not sociable. In workplace, there are not just apply professional skills but also communication and social skills that help people to promote to upper managerial level and work ffectively. Therefore, tiger mom is not equal to a better future. However, a coin has two sides, although Chinese parenting style is very mean, it has certain advantages on children’s future. Focusing on effort but not inherent ability is a feature or advantage of Chinese parenting style. Also, it is the key of distinguishing American and Chinese parenting style. Amy Chua doesn†™t let her kids believe they can’t succeed. The style nurtures the children with inculcating the concept of working hard. It pushes children to limit to attain the goal which is set by their parents. This let the children realize that they can make it when working hard. It gradually develops their self confidence and determination to attain a goal. It is well prepared for future to work with colleagues. He or she will become a hard working and determined person in workplace. These are crucial feature of high position in management level. So, a tiger mom equals a better future in this way. Moreover, although parents giving lots of pressure on children will make the relationship tight, it trains children AQ when living and working under pressure. Adversity Quotient (AQ) is the ability of a person to deal with problems. Chinese parenting style harshly push children to achieve certain goals which is not easy to attain. In this time, children have to think of some ways to cope with the problems to satisfy their parents’ desire. As a result, the skills of problem solving are significant in workplace and also live independently. However, this style will largely effect children emotion when there is high possibility that conflict between children and parents. Even some kids have been diagnosed of mood disorder. This largely affects the relationship between parents and children and causes apparently mentally unhealthy. So, this is a better future for a child. In conclusion, I admit Chinese parenting style improves children ability of problems solving and develops their determination mind that give them a better future and achievement. However, the parenting style is tremendously rigid to a kid that easily harms their esteem and destroys family relationship. It will give a negative memory in their mind, even get an unrecoverable wound in their heart. Even though their future is bright and recognized, they have negative feeling and history in their mind that I am not notice as ‘better future’. Thus, I disagree a tiger mom equals a better future in a small extent. Reference list: http://www. livescience. com/18023-tiger-parenting-tough-kids. html http://www. raisesmartkid. com/all-ages/1-articles/47-authoritarian-strict-parenting-vs-permissive-which-is-better

Info Lit-2 Essays - Security Engineering, Contents, Crime Prevention

Does The New Airport Security Help Eliminate The Chances Of Terrorism In Airports? Skyler Coryell St. Ambrose University Introduction My topic is the question of, does the new security that airports have in them help eliminate the chances of terrorism in the airports and airplanes? I believe this topic is important to look at and study because ever since 9/11 the United States as a nation have been very cautious about this topic and have done a lot to stop this. The United States Government has put a lot of time and effort into trying to stop acts of terrorism like the one of 9/11. By looking into this I am actually seeing if what they did is actually helping or if it stopped the big attacks and there are still some small attacks. Annotations Aviation Security : After Four Decades, It's Time for a Fundamental Review This is a fundamental review about airport security and what they are doing to help protect the people within the airport and on the planes. This source is written by Brian Michael Jenkins. This is a source that goes over the fundamentals of what the airport security is and how it operates. It doesn't go into too much detail involving what they do but it gives some facts and a brief overview of how they have put in more security and what this security and checkings do to prevent horrific terror attacks from happening. He believes that even though there is reason to look into every single way there is to counter a terrorist attack and how they can prevent them, that there are people that should help the ones that don't understand fully what is happening by giving them a overview of what they mean. He obviously doesn't like when these attacks happen and he too thinks that we need to do everything in our power to stop them. I believe this source is credible due to the facts that he brings in and cites and the information that he gives out I have researched and they all are true. I think there is a little bias, but I feel like this comes with being an american. Every american doesn't want these things to happen and we are very bias when it comes to this topic due to the event that happened on September eleventh. This source fits into my topic because I am trying to figure out how and if the additional security that airports have put in are preventing these attacks to happen less or happen at all in this case. I believe they have helped because I haven't heard of many, but I want to find out through stats and facts. It brings in the overview of what I have to look for when I search for what I am searching for. It tells me some of the new security that they have put in but it also gives me some facts about this specific airline, Aviation. It is not an opposing view but it is in some sort background information. AVIATION SECURITY CONSIDERATIONS EXPEDITED PASSENGER SCREENING AND MODIFICATION OF PROHIBITED ITEMS LIST This is an eBook that is written by Irene Simmons on some ways that we can do passenger screening more carefully and precisely. Also in this she talks about some of the ways not only can we do screenings but how we can check people bagging without going through everyone's belongings. She also gives ideas on some of the things that she thinks should be prohibited on a plane and in an airport. She is very for having more security and giving people more protection but she also wants to do it in the right way where it doesn't invade privacy. She thinks that attacks are horrific and need to be stopped and stopped in a way that no one ever gets hurt. I believe the source is credible due to all the facts and stats that she cites, but also by me doing my own research and finding out what she is saying isn't a bunch of made up stuff. I believe that there really isn't very much bias in this she looks at both sides

Organic Compound Names and Formulas Starting with E

Organic Compound Names and Formulas Starting with E This is a list of organic compound names and formulas with names starting with the letter E. Eburnamenine - C19H22N2Ecstasy (MDMA or Methylenedioxymethamphetamine) - C11H15NO2EDTA (Ethylenediamine-N,N,N,N-tetraacetic acid) - C10H16N2O8Eicosane - C20H42Emetan- C25H32N2Encainide - C22H28N2O2Endosulfan - C9H6Cl6O3SEndrin - C12H8Cl6OEosin B - C20H8Br2N2O9Eosin Y - C20H8Br4O5Ephedrine - C10H15NOEpibromohydrin - C3H5BrOEpinephrine (Adrenaline) - C9H13NO3Ergoline - C14H16NErgotaman - C25H33N5OErgotamine - C33H35N5O5Erucic acid - C22H42OErythrinan - C16H21NErythritol - C4H10O4Esarine - C15H21N3O2Estradiol (estrogen) - C18H24O2Estriol (estrogen) - C18H24O3Estrone (estrogen) - C18H22O2Ethacridine lactate - C18H21N3O4Ethanal (Acetaldehyde) - C2H4OEthane - C2H6Ethane (ball and stick) - C2H6ethane (space-filling model) - C2H6Ethanedioic acid (oxalic acid) - C2H2O41,2-Ethanedithiol - C2H6S2Ethaneperoxoic acid - C2H4O3Ethanoic Acid (Acetic Acid) - C2H4O2Ethanol - C2H6OEthanol (space filling model) - C2H6OEthene - C2H4Ethene (ball and stick model) - C2H4Ethenone - C2H2OEthidium bromide - C2 1H20BrN3Ethyl acetate - C4H8O2Ethyl alcohol - C2H6OEthyl aldehyde - C2H4OEthenyl functional group - C2H3-Ethylamine - C2H7NEthyl 4-aminobenzoate (Benzocaine) - C9H11NO2Ethylbenzene - C8H10Ethyl carbamate - C3H7O2Ethyl chloride - C2H5ClEthylene - C2H4Ethylene dichloride (EDC) - C2H4Cl2Ethylene oxide - C2H4OEthyl formate - C3H6O2Ethyl functional group - C2H5Ethylene glycol - C2H6O2Ethyl glyoxylate - C4H6O32-Ethyl-1-hexanol - C8H18OEthyl hydride - C2H6Ethyl hydride (space-filling model) - C2H6ethyl mandelateEthyl 3-oxohexanoate - C8H14O3Ethyl propiolate - C5H6O2ethyne - C2H2Ethynol - C2H2OEtorphine - C25H33NO4Eugenol - C10H12O2

HRD Intervention and an Appropriate Evaluation Research Paper

HRD Intervention and an Appropriate Evaluation - Research Paper Example This essay stresses that the process model, explained in Phillips, focuses on the inputs from different forces – throughout the time frame of the process, on the basis of a number of measures, these including: reaction and contentment; application and execution; learning, business impact, return on investment and the area of intangible benefits. The model, also focuses on the techniques of isolating the effects of the program – from the effect of other influences. The need for the usage of ROI models centers around the increasing training and education budgets of organizations, which continues to rise day after day; increasing accountability issues; and the increasing internal rivalry resulting from the inflating budgets. This paper declares that the ROI model adopted must be applicable to all kinds of data – hard and soft, cover costs and offer a realistic track record of the venture. In building an effective model, these key areas must be included: an evaluation framework, the ROI process replica, the operating philosophy and standards, the implementation of the ROI framework, and the case practice and applications exercise. There are four elements given focus during the selection of the data collection methods, these including assessment purposes, the instruments under usage, the levels of application, and the timing for the implementation of the process. ROI calculations, which are used by many organizations, are used, towards meeting the demands of high-ranking stakeholders. The process centers on the creation of value-added contribution of training and education – through a model that is preferred by the different parties within the framework – these including executives and administrators (Phillips, 1994). Though the model presents a hard-felt dilemma for most organizations, there is an imminent need for ROI – which answers questions on accuracy, appropriateness, and necessity (Kimmerling, 1993). Further, the process must be applied on the basis of a sound framework –

Educational Change Assignment Example | Topics and Well Written Essays - 1250 words

Educational Change - Assignment Example Every person has one or more disabilities. It might be physical or psychological disability. One of the main reasons of learning disabilities is the lack of concentration. Student's thoughts divert very easily. They could not keep up their concentration level up to the mark. Short-term memory is also one of the reasons. Some of them were unable to remember previous days lessons or unable to grasp features of learned lessons quickly. Due to the above-mentioned reasons teachers should be responsible towards the students. The best way to teach is to give students a way in which they grasp easily. Here comes the usage of technology where graphical user interface systems can be used to make students understand the subjects easily. They should employ different teaching methods so that students could easily grasp the subject. Student oriented and student concentric activities should be encouraged. Assessing student's abilities and disabilities is the major factor and teachers should strive to identify these issues. By identifying their strengths and weaknesses one can easily work on these issues. Self-confidence plays an important role in everyone's lives. It is the deciding factor that decides a winner and a loser. Like in any other department catering department also needs to work on the above-mentioned reasons so that most of the students were benefited. The classes were conducted as per the schedule. Eight students a day attend the classes on different days of a week. Each batch of the students has to attend classes 4 days a week. Classes had been classified into theory and practical. During these 4 days 3 hours of practical lessons and 1 hour of theory lessons would be conducted.More number of hours was allotted to practical lessons because students could gain hands on experience with the tools and the methods that would be employed during the course process. Theory lessons were also as important as practical lessons. In theory classes discussions would be held, future plans could be discussed and many other things could be employed. COMPLEXITY Students attending these classes may suffer from learning disabilities. The onus is on lecturers or on the teaching staff. They should shoulder the responsibility of improving student's abilities and make them believe in themselves.For example in catering care should be taken about following health standards. The students should be taught about the basic heath, safety and hygiene rules. The teaching staffs have to ensure that every student follows the safety standards prescribed by the health department. Negligence regarding health and standards should be treated severely. If violated counselling of students should be conducted. All the safety measures should be up to date and checks has to be done on safety equipment. Since kitchen is not a safe place first aid and emergency telephone numbers should be kept in an easily accessible place.In theory classes teachers should employ different methods of teaching so that students can grasp easily. There should a constant interaction betwe en student and teacher. This kind of interaction eases the tension in the classroom and student feels at home and shows signs of interest in the subject. PRACTICALITY Manufacturing and maintenance industry has been flourishing in the Internet era. These computers along with the

Reflection of chapter themes in the book Why Evolution is True by Term Paper

Reflection of chapter themes in the book Why Evolution is True by Jerry A Coyne - Term Paper Example Lastly, the scientific concept of evolution shall be criticized based on a personal opinion. Evolution has been defined as the gradual genetic change that the species usually undergo due to the environmental pressures. The DNA, a vital element of the animal cell, has taken all the living creatures to a single common ancestor. Most animals share the patterns of their DNA. This was before the evolution took place. The evolution eventually took place and the organisms have been biologically and geographically separated from each other. Evolution took place in three different forms. These are: Gradualism, Speciation and the Natural selection. In gradualism, the species take several generations to attain the desired change that will enhance their survival. Thus, evolution takes many years to be fully achieved. Speciation is the process whereby organisms split into different species. It is the evolution of different species that cannot easily interbreed. Natural selection, according to Coyne, is just but a ‘tinkerer’. This means that natural selection does not yield any original perfection in a species but, only improves on what ha s already been established. In this chapter, a number of theories have been brought forward. They included the evolution theory, cell theory, plate tectonic theory and atomic theory. However, the book specifically concentrates on the evolution, which, argues that all living organisms originated from a common ancestor. Chapter Two concentrates on the Fossils as evidence of evolution. Fossils are the remnants of the ancient species that resemble the living animals of today. The fossils have always been there since the beginning of time; even Darwin and Aristotle discussed fossils in their books. Fossil formation takes a few but very lengthy steps. First, there must be remains of either animals or plants. These remains must sink in deep waters for quite a long time. However, the sunken remains must be